Sales & commercial
Enterprise sellers, account leaders and revenue-generating specialists who know how to create momentum.
Founder-led search for the people behind growth
Commercial leaders who move technology businesses forward.
Wahoo helps software, SaaS and technology companies hire the sales, marketing, customer success and commercial leaders who can change what happens next.
Directly led by Adrian Wright · UK / Europe / US
A considered search, not a crowded shortlist.
relevant market considered outreach
100+senior placements
across the US and Europe
across the US and Europe
13years of specialist
recruitment experience
recruitment experience
3markets connected:
UK · Europe · US
UK · Europe · US
One founder-led search partner.
Senior attention from first brief to offer.
Senior attention from first brief to offer.
The hiring problem
The brief is rarely the problem. The market is.
The people who can genuinely move revenue, build a market or steady a growing team are often not applying to adverts. A polished CV tells you what someone has done. It does not always tell you how they did it.
01
Find the people who are not looking
Targeted market mapping reaches relevant talent before a search becomes a race to the most visible applicants.
02
Test the substance behind the story
Commercial performance needs to be explored properly: context, ownership, numbers, judgement and repeatability.
03
Sell the opportunity with credibility
Strong candidates need a clear reason to move. They also need to trust the person representing the business.
What Wahoo searches for
Commercial capability, at the moments it matters.
A focused search partner for businesses where the next hire carries real weight.
Commercial leadership
VP and director-level appointments for the next stage of growth, change or market entry.
Marketing
Commercial marketers who understand the link between positioning, demand and revenue.
Customer success
Leaders who protect value after the sale and build the conditions for expansion and retention.
Executive search
Business-critical appointments where judgement, discretion and a properly mapped market matter more than volume.
The person behind the searchAW / 01
Adrian WrightFounder, Wahoo Recruitment
Why founder-led matters
Your search isn’t handed off after the briefing.
Adrian’s background in enterprise sales gives Wahoo a practical understanding of the commercial roles it recruits. He knows the difference between carrying a number and being responsible for the outcome.
He remains directly involved in understanding the requirement, defining the market, identifying and approaching candidates, assessing fit, communicating with both sides and managing the process through to a decision.
Former sales professionalCommercial context from the inside
13 years in specialist recruitmentSearch experience across technology markets
MSc in InvestmentA broader view of business and value
Evidence, not theatre
Searches that have left a mark.
A selection of verified examples from Wahoo’s existing client work. Client names are kept confidential where the original case study is anonymised.
01 / Multi-year partnershipB2B commerce platform
Building an international customer organisation around growth.
Challenge
A fast-scaling wholesale technology business needed senior customer-facing capability across the US and Europe.
Search
Wahoo partnered across a multi-year build-out, mapping and engaging talent across customer success, account management and leadership.
Result
More than 20 professionals placed. Several later progressed into promotions within the business.
02 / North AmericaHuman AI
Adding senior capability as a new market took shape.
Challenge
A pioneering AI company was scaling its North American operations.
Search
Senior professionals were identified across technical account management, enterprise customer success and product.
Result
Five senior professionals placed in the US.
03 / DACH & PortugalEnterprise workflow SaaS
Creating a sales team across two European markets.
Challenge
A PE-backed, European-founded low-code platform needed to strengthen its DACH sales capability.
Search
Wahoo mapped the market and recruited across Germany and Portugal.
Result
Five professionals placed, including a Channel Director EMEA, Account Executives and Business Development hires.
04 / Three European marketsGlobal AdTech
Adding commercial and client leadership across Europe.
Challenge
A global ad management platform needed senior talent across a distributed market.
Search
Wahoo engaged candidates across Sweden, France and Germany.
Result
Four professionals placed across account executive, client services and sales management roles.
What clients say
Trust is built in the detail.
“Always attentive, Wahoo listens very carefully to requirements and translates this into highly targeted search and selection campaigns with a solid focus on quality.”
“They take time to understand the needs of our business and the requirements of the role, which means they provide a good shortlist of high-calibre, relevant candidates.”
“Wahoo Recruitment also completed a hugely valuable market research project resulting in a threefold increase in our identifiable target market.”
How the search works
Simple on the surface. Rigorous underneath.
The process is designed to create clarity for clients and a credible experience for candidates.
01
Understand
Clarify the business context, the outcomes and what success needs to look like.
02
Map
Build a focused view of the relevant market, companies and people.
03
Engage
Approach the right candidates with a clear, honest account of the opportunity.
04
Assess
Explore capability, commercial evidence, motivation and fit in proper context.
05
Deliver
Keep momentum, clarity and accountability through the final decision.
International search
Local context. International reach.
Technology businesses rarely grow in one market at a time. Wahoo connects clients with commercial talent across the UK, Europe and the United States, with the search shaped around the reality of each market.
Discuss an international hire01United KingdomUK
02EuropeEU
03United StatesUS
Search is international.
Accountability stays personal.
Accountability stays personal.
About Adrian
Commercial experience changes the conversation.
Wahoo was created by Adrian Wright after a career in sales and more than a decade building specialist recruitment relationships in technology markets.
That combination matters. It means the conversation with a senior salesperson is grounded in the commercial reality of the role: quota, pipeline, enterprise buying cycles, new business, performance and the reasons people actually move.
Clients work directly with Adrian throughout the search. The model is deliberately personal: fewer searches, closer attention and a clear sense of responsibility for the outcome.
Adrian WrightFounder, Wahoo Recruitment
For candidates
For people who want the move to mean something.
Wahoo works with high-quality commercial professionals who are thoughtful about what comes next, whether or not they are actively looking.
You can expect a clear conversation about the role, the business and the reasons it may be worth considering. No pressure. No vague promises. Just a professional view of the opportunity and an honest discussion about fit.
Start a confidential conversationInsights
Useful thinking for commercial hiring.
A growing library of practical observations on sales performance, leadership, international hiring and the people behind growth.
01
Assessing sales performance
What to explore beyond the headline number.
02
Building commercial teams
The decisions that matter before the job description.
03
International hiring
Where market context changes the search.
More considered writing will be added here over time.Read the current insights
Start with a conversation
Planning an important commercial hire?
Let’s discuss the role, the market and what a successful search could look like.
Book a conversationOne clear next stepW / CONTACT
A short conversation is usually the best place to start.
Tell Adrian what you are trying to hire, where the search is proving difficult and what a successful outcome needs to look like.
Choose a time